We scale the consumer brands people feel good about choosing.

Slap Capital is an AI-native venture capital firm creating, acquiring, and empowering exceptional companies across food and retail.

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PORTFOLIO

A select group of consumer companies.

Jerky Slap

Better-for-you jerky with all the flavor.

Matcha Slap

A clean, elevated ritual for everyday energy.

Goafie

Building a more joyful consumer experience.

EXITED

Real Course Review

EXITED

Rookie Badger

EXITED

TechBridger

THE OPPORTUNITY

The next great consumer companies will make better living feel like the obvious choice.

We see a durable opening in the overlooked space between consumer delight and operational excellence. Food and retail remain deeply human industries, yet much of the infrastructure behind them is ready for a thoughtful technological reset. We partner with teams who care about product truth, brand intuition, and the patient work of building everyday relevance.

Consumer truth

We back brands with a reason to exist in people’s routines, not just their feeds.

Healthy ambition

We believe better-for-you can also be bigger, more accessible, and more joyful.

Operating edge

We use AI where it creates leverage: closer customer insight, stronger systems, and faster learning.

HOW WE WORK

Technology in service of better everyday choices.

01 / CREATE

Build distinctive, healthier brands from insight to operating reality.

02 / ACQUIRE

Find high-conviction consumer businesses with room to compound.

03 / EMPOWER

Bring AI-enabled operations to the companies we believe in.

WHO WE ARE

A family-run venture firm with operator instincts.

We bring a long-term family-office mindset to every partnership: personal conviction, patient capital, and a bias for doing the work alongside founders.

Our partners include former and current operators from the world’s most influential technology companies. That experience informs how we identify leverage, shape brands, and help companies scale with focus.

Google · Meta · TikTok · Amazon

ALUMNI FOUNDER NETWORK

START A CONVERSATION

If it slaps, we should talk.

We welcome conversations with founders, investors, and partners who believe consumer businesses can be both better and bigger.